My local petrol station(!) stocks Jalouse, Numéro, Purple Fashion and WAD... This quarter's issue of WAD celebrates their 10th anniversary and the beginning of 2010 by paying homage to ten of their favourite magazines. They've carefully recreated the style and tone of each one for thirty or so pages, including a whole pull-out newsprint section for Libération (accurate newspaper-size, so er... excuse the extremely dodgy scan for this one). Their characteristic stimulating content and urban edge, however, are still very much evident so it's not all gimmick. (Who am I kidding? I love a gimmick...) Check out the covers below... pretty cool, no?
from top to bottom: French gossip rag Voici; photography magazine (duh) Photo; Vogue (naturally), design bible Wallpaper*; left-wing French newspaper Libération; i-D; WAD's German counterpart Lodown; Colors; France's leading gay magazine, Têtu; and Japanese fashion mag Popeye.
Incidentally, said local petrol station also stocks MilK, a "children's fashion and lifestyle magazine". A children's fashion and lifestyle magazine! I must admit I'm yet to leaf through it but surely you can all join me in collective WTF-ing. What "lifestyle"?! What can I say, I guess I'm contemptibly old-fashioned but this, along with 9-year-old fashion bloggers and the relatively recent kids' vintage boutique round the corner from my flat in Glasgow, is just plain freakin' me out... Being young might have always been in fashion but primary school kids? I had assumed having at least reached puberty was a requirement... How very naive of me! Seriously now, did I miss this memo, when did this happen...?!